About Us
We’re a small, senior team that helps post‑PMF founders turn messy ideas into a clear, repeatable content engine. Strategy, story, and systems under one roof—so your content actually drives pipeline, not just noise.
Barbara
Senior Product Designer · Architecture-trained · Sydney
Product & Story Clarity
I design clarity into early-stage and complex products.
My foundation is in architecture. Seven years ago I moved into product design, and I've spent the time since translating one discipline into the other - because the underlying question is the same.
How do people move through this? What do they need at each step? What's in the way?
That training is why Multipasss can take on work most studios can't. A festival, a boutique hotel, an exhibition, a theatre run - these are products too. They have discovery, onboarding, a core experience, retention, and a follow-up.
The fact that part of the journey happens in a physical room and part of it happens on a phone doesn't change the design problem. It just means the designer needs to be fluent in both.
What I lead
I work end-to-end. Research, strategy, user journeys, features, roadmap, analytics, interface, and the path to product-market fit - all of it. I move between design craft, business logic, and technical feasibility without losing the thread. I don't just design screens.
I help teams decide what's worth building and why.
A few things I've led:
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The product initiative for The Design Conference's transformation from a three-day annual event into a year-round digital platform for Australia's design community.
I architected the product vision, membership model, and commerce structure end-to-end - from discovery through phased delivery.
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The re-architecture of Just Us, a patented privacy-first chat MVP, into an investor-ready product with a coherent brand voice and emotionally intelligent UX.
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An inclusive AI try-on experience for Virtual Beauty AI, solving skin-tone bias in AR beauty through a hybrid UI approach that delivered realistic results across diverse skin tones despite rendering constraints.
Clients across Australia, Italy, France, the Middle East, and the US.
How I work
I work in an AI-augmented workflow. AI tools accelerate research, exploration, and production. Judgment stays human. The tools move faster once the judgment is clear.
I'm extending my spatial foundation into immersive digital environments through Blender and Unity — bridging product design and spatial computing.
Who I work with
Small, ambitious teams working on products and experiences that matter. Founder-led. Values-aligned. Where design has real ownership and the work leaves a mark.
Not corporate. Not fluffy. Not brief-then-disappear. If you're building something that needs clarity in its structure, let's talk
Bonny
Founder Coach · Author · Sydney
Growth Coaching
Founders I work with have already built something that works - but growth changes everything.
Success brings new complexity: bigger teams, faster decisions, different stress. Most of my clients aren’t failing; they’re simply outgrowing their old way of leading.
Success doesn’t get easier - it gets louder.
You’re not alone in this. Every founder hits a point where what worked before suddenly doesn’t.
The Builder Shift – What got you here won’t get you there.
Culture Drift – When success outpaces connection.
The Quiet Burnout – Everything works - except how it feels.
The team needs something different from you. Investors expect clarity you don’t always feel. And the pace you once loved now leaves you short of breath.
That’s where our work begins - not fixing what’s “wrong,” but helping you step into who the company needs next.
Coaching for founders entering the messy middle - where scaling demands a different version of you.
I only take on founders when I’m confident I can deliver at least 10× the value of my fee.
This work isn’t for everyone - and that’s intentional.
It’s deep, personal, and built around the reality of your company and your mind.
1:1 Coaching – Leadership clarity, identity shift, performance under pressure.
Founder Circles – Small peer sessions for honest reflection and connection.
Retreats – Global gatherings to pause, reset and re-align.
We start with a conversation - no forms, no sales pitch - just space to explore where you are and whether we fit.
Theo
Video Editor & Content Strategist · Bali
Content Guru
Theo runs the content and video work at Multipasss.
He works with coaches, consultants, and founders who need their story told properly — and who've figured out that "posting more" is not the same as "being seen." The difference is strategy plus craft. Theo does both.
What he does
Short-form social — the kind of edit that survives the first three seconds and earns the rest.
Long-form YouTube — interviews, talking-head pieces, narrative-driven content that holds attention past the average drop-off.
Sizzle reels for fundraising decks, awards submissions, and partnership pitches.
And the strategy underneath it all: what to make, who it's for, and why anyone should care.
He works fast, edits with taste, and treats the content calendar as a system - not a series of one-off panicked posts.
How he works with clients
Theo runs retainer engagements with a small roster of clients, mostly coaches, consultants, and mid-level YouTubers across Australia, Singapore, and the digital-nomad communities.
He's not trying to be everywhere. He's trying to do exceptional work for a handful of operators who get it.