Meet Theo
Content Director & Video Storyteller
Your entire content engine, in one human.
Theo is a digital nomad and video obsessive who quietly runs my whole content universe while I get on with my actual work.
Give him one long-form video and he’ll turn it into a full ecosystem: a tight YouTube episode, shorts that actually get watched, thumbnails that get clicked, smart titles and descriptions, and all the links wired up properly.
Then he takes the transcript and spins it into blog posts, LinkedIn articles, LinkedIn posts, Instagram carousels, Reels, TikTok clips and whatever else keeps your brand in front of the right people.
Same voice. Same values. Just… more of you, everywhere.
He watches the numbers, tweaks what needs tweaking, and quietly suggests what to do next so every piece isn’t just “content”, it’s momentum.
If you’re brilliant at what you do but terrible at showing up consistently online, Theo is the magic bullet you’ve been wishing for.
Strategic. Soulful. Dead reliable. And scary good at making you look like you actually enjoy content.
What Theo Actually Does:
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Turns one big idea into a week of on-brand, scroll-stopping content
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Writes captions that sound like you—but better
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Posts and schedules across LinkedIn, Instagram, YouTube Shorts, TikTok, and your blog
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Thinks like a strategist, works like a pro, and always sees the deeper message
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Tracks what’s working and adapts—quietly, efficiently, and with zero hand-holding
