Building with Capital
For small, ambitious teams building products and experiences that matter.
Multipasss is a senior product studio in Sydney. We design the full experience — digital, physical, and the strategy underneath — for founders who care about the difference between shipping something and shipping something that lasts.
Pillar 1 — Product Strategy
Discovery, user journeys, features, roadmap, analytics, and the path to product-market fit. End-to-end product design from research through to interface.
Pillar 2 — Spatial & Experiential
Architecture-trained design for festivals, hotels, events, exhibitions, and venues. We design how people move through space — physical and digital — as one continuous experience.
Pillar 3 — Founder Coaching
Business model, fundraising narrative, commercial structure, founder psychology. Optional, paired with the design work or standalone.
UX, in three dimensions.
What we do
Most studios design screens. We design the whole journey a person moves through — from the first time they hear about you to the moment they come back.
That means the app and the website, yes. It also means the booking flow, the arrival, the room, the queue, the soundscape, the follow-up. Online and offline, treated as one continuous experience.
We work with founders building software products, and we work with founders building festivals, boutique hotels, exhibitions, theatre runs, and music events. The thinking is the same. The surfaces are different.
How we work
Barbara designs the experience. Bonny coaches the founder building it.
Multipasss is led by Barbara — a senior product designer with seven years across UX, product leadership, and systems thinking, and an architecture background that lets her work across digital and spatial UX in a way most studios can't.
Bonny is the second pillar. Thirty years in startups and the service industry, a founder coach and mentor.
​
You can hire us for the product. You can hire us for the coaching. Most teams take both, because the two move together.
Barbara — Senior Product Designer
Bonny — Founder Coach
Architecture-trained, seven years across product design, UX, and design leadership. Former Product Lead on the year-round digital platform for The Design Conference — Australia's leading event for the design community.
Clients across Australia, Italy, France, South west Asia, and the US. Working in an AI-augmented workflow; extending into spatial computing through Blender and Unity.
Thirty years in startups and the service industry. Coaches early-stage founders on business model, fundraising, and the founder side of building. Two published books on personal growth. Host of Coach Bonny Morlak on YouTube.
The Process
The teams we say yes to.
Small, founder-led, ambitious, and serious about craft. The kind of team where design has real ownership and decisions get made in the room.
We work with:
-
Early-stage software founders building products that need clarity in their structure before they scale
-
Post-Series-A teams building hybrid brands where the digital and physical experience need to feel like one thing
-
Festival, hotel, exhibition, theatre, and music-event operators who want the whole guest journey designed, not just the website
We don't work with corporate design-by-committee, brief-then-disappear clients, or anyone looking for cheap volume. We're senior, we're selective, and we're upfront about it.
01
Immersion
We dive into the product soul. No discovery workshops—just deep alignment on what is being built and why.
02
Execution
Direct senior design and product leadership. We build the engine that carries your team forward.
03
Evolution
We evolve with the market response. Continuous leaning ensuring your product does not miss a beat.